Please remove your professional veneer.  

Think of the last time you were invited to talk about yourself, your career, or your business.

Flash back to your audience.

Did you notice their eyes lighting up?

At any point, did they lean in and offer you their full, undivided attention?

Were they moved to interrupt with questions, from a place of genuine interest and curiosity?  

Or... did they nod politely, sneaking an occasional glance at their devices, as they waited for their turn to talk? 

When it was over, were they moved to re-evaluate any of their assumptions?

Did they ask or promise to continue the conversation, or suggest a concrete next step?

Or... did they thank you for your time, and wrap things up with a vague promise to... get back to you?

Looking back, did it feel like a home run?

Or... did it feel like a missed opportunity?

If you answered the latter, then Story Magic is for you. 

And the good news?

You don't have to beat yourself up about what happened last time.

If you're like most people, you'll be tempted to over-index on the past, confusing your story with your history, and forgetting one very important distinction:

That your story is not actually about "what happened." 

It's about what happens next.  

“I’ve seen how this investment continues to generate new returns and opportunities.”

— Sean Conway, CEO of Pillow Global

Story / Magic