Founder Story Studio

Develop a story-driven investor pitch that (1) locates your company in a larger narrative; (2) positions you as a credible leader; and (3) distills your data into the meaning humans require before they will act on, care about, or remember any of it.

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what it is.

A six-week personalized design sprint for early-stage founders who are ready to leverage the twin powers of story and narrative to show investors why they should give a hoot about your company.

“Jess re-defined my "go-to story" in a way that allows me to connect with partners and investors much faster, creating authentic, meaningful connections with people. It truly shifted my personal intro and has made me a more approachable and investable entrepreneur.”

Dasami Moodley, Founder of Metta Labs (~$50M raised)

“Without a doubt one of the best investments I've made as a first time founder... My approach to pitching now is 100% different than it was previously. I've personally found Jessica's coaching so beneficial that I've decided to have her work with other members of our team, as well. She is a rockstar and if you decide to make the investment, you will not be disappointed.”

Jake Bullock, Founder & CEO of Ravn ($5M raised)

"I have started to make working with Jessica part of a non-negotiable kit for the entrepreneurs I back as an angel investor, and I wish I had known her when I was a VC at Draper Fisher Jurvetson prior to founding Hum, because I would have assembled a similar mandate there."

Blair Silverberg, co-founder of Hum Capital ($8M raised)

Founder Story Studio - 2025 Waitlist

The Studio runs 2x per quarter on a first-come, first-served basis. Add your name to this list to be notified when the next session becomes available.

When we have an opening, you'll be contacted to schedule a brief meeting to assess fit and get your questions answered. If you are offered acceptance into the Studio, your spot will be held for 72 hours before it is released to the next client on the list.

“Not only was Jessica instrumental in helping me close the round successfully despite difficult market conditions, but along the way she also pushed me to explore my 'growth edge,' identify beliefs and assumptions that were holding me back, and clarify what's really required to take my organization from X to 10X…Bottom line, if you struggle to create a story about your company that gets through the noise and sticks, you should hire Jessica today.”

Carl Hasselskog, CEO of Instabridge ($10M raised)

In our current context of accelerating change, complexity, and uncertainty, innovators and experts will not succeed in moving us into a positive future – unless and until they learn to communicate in ways that get the rest of us to relate, remember, imagine, and care.

And for that – no matter your message or vision – you need story, narrative, analogy, and metaphor.