Who would you be, if you stopped being who you've always been?
What would you do, if you stopped doing what you've always done?
What if you could make like a snake -- and shed the confines of your skin at regular intervals?
I've been thinking lately about the skin that has existed around my professional comfort zone.
A skin that could be said to encompass coaching and consulting on story re: business, public speaking and workshops, writing and editing, and selling services in general.
This year, I added "launching and building online courses" (as well as "working remotely while riding a loaded touring bicycle across country lines") to that list, which I guess counts for something in the range of trying new things.
But you know what would really be a departure?
Is if I suddenly decided to recruit and train a TEAM of people to do exactly what I do.
Or if, for every large company that came to me for training, I pitched the option of a custom-built and branded virtual training LIBRARY of story tools and resources, to indoctrinate their employees and future hires with the secrets of effective communication.
Or if I randomly chose to make and sell a TANGIBLE PHYSICAL product -- something made of literally ANY MATERIAL other than words!
Of course, every act of expansion we consider will be challenging, in some way, to the existing skin of our identity.
It will require more work, more creativity, more learning, more surrender.
It's so much easier to keep being who we already are; to keep doing what we've always done, because -- well -- it works.
Which is to keep coasting right along, on autopilot.
But the snake, at least, has no choice but to accept its fate of constant reinvention.